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September 1, 2021

For immediate release: Sept 1, 2021

Charity Expands Goals From One Day of Good Deeds to Eleven Days of Kindness and Unity.

Every September 11th, Pay It Forward 9/11  a charity established in 2002, encourages Americans to perform three good deeds for strangers as a way to honor victims of the 9/11 attacks. This effort was inspired by the people of the small town of Gander, Newfoundland, who provided food, clothing and shelter to 7,000 airline passengers from 90 countries, diverted there when US airspace was closed. 

This story and charity are referenced in the Sept 10 AppleTV+ film “Come From Away-the Broadway musical.”

Many people may be unaware of the approaching 20thanniversary of the 9/11 attacks. By encouraging pay it forward actions (random acts of kindness) from September 1st-11th 2021, the organization aims to build even more momentum for the largest Pay it Forward 9/11 effort in its 19-year history.

“Our goal is 20,000 good deeds to honor the victims lost in the 9/11 attacks.” said Kevin Tuerff, founder and president. “Back in 2001, in a time before hashtags, the words “United We Stand” were pervasive across the country. Twenty years later and we are a divided country. We won’t solve this problem in two weeks, but by focusing on the theme of unity this year, we encourage participants everywhere to perform a good deed for someone who looks or thinks different than themselves.”

“Seeing the wildfire damage in the West and early damage of Hurricane Ida in the South this week, I’m sure many Americans will show their kindness and compassion to those impacted by this natural disaster,” said Tuerff. 

For ideas on how to pledge your good deeds, visit PayItFoward911. Org and get on our Map of Kindness!

Pay it Forward 9/11, Inc. is sponsored by the writers and producers of Come From Away musical, Tito’s Handmade Vodka, Walmart, Gallin & Son, AZ Advisory Group and Precise Communications.

Pay it Forward 9/11 social media channels:

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