pay it forward logo only 2021.png
We said we would never forget. Do 3 random acts of kindness for strangers every September 11th to honor those lives we’ve lost.

Paying It Forward

The pandemic has brought worldwide suffering and we encourage businesses, schools, houses of worship and nonprofits to join us in spreading kindness and compassion as a way to restore unity.

Organize teams to work together. Ask recipients of good deeds to do the same to create a ripple effect. Afterward, bring people together to share inspiring stories.


Our Mission

In 2002, Kevin Tuerff used the idea from the fiction movie "Pay it Forward" as a way to honor the lives lost on 9/11 and also the heroes of Newfoundland, Canada. The town of Gander, population 9,000, took care of him and nearly 7,000 other stranded airline passengers for five days when US airspace was closed due to the terror attacks.


Pledges to Pay It Forward...


Subscribe for Updates

Sign up for inspiration, updates and reminders.

Thanks for submitting!