Paying It Forward
The pandemic has brought worldwide suffering and we encourage businesses, schools, houses of worship and nonprofits to join us in spreading kindness and compassion as a way to restore unity.
Learn about one of the 9/11 victims and dedicate your pay it forward action to their memory.
Organize teams to work together on pay it forward actions. Ask recipients of good deeds to do the same to create a ripple effect. Afterward, bring people together to share inspiring stories.
Our Mission
Watch this 1 minute video and see why this matters.
In 2002, American Kevin Tuerff began an annual tradition to honor the lives lost in the 9/11 attacks, and also pay tribute to the heroes of Newfoundland, Canada, who showed the world their kindness in 2001. The town of Gander, population 9,000, took care of him and nearly 7,000 other stranded airline passengers from 90 countries for five days when US airspace was closed.
Click the
fact sheet to download, then Save As/print.
Pledges to Pay It Forward...
Put your community's heart on the map
Subscribe for Updates
Sign up for inspiration, updates and reminders.
Sponsors
Major Donors
Thank you to these individual donors. Donate here.
Pay it Forward Heroes:
Ted Smith (Austin, TX )
Irene Sankoff and David Hein (New York City/Toronto)
Kevin Tuerff (Austin, TX)
Pay it Forward Champions:
Elizabeth and Joe Pendleton (Seattle, WA)
Walmart #4163, 2801 Whitestone Blvd. (Austin, TX)
Walmart #1129, 13201 RR 620 (Austin, TX)
Pay it Forward Advocates:
Rhonda & Kevin Andrews (Austin, TX)
Sara Beechner & Mark Aitala (Austin, TX)
Christopher & Joann Bjornson (Washington, DC)
Amy Borowski (Austin, TX)
John Martin
Maureen Murray and Sue Riccardelli (Morris Plains, NJ)
Antonio Monteiro (Queens, NY)
Heather Saupe
Randi Shade & Kayla Shell (Austin, TX)
Greg & Jayne Tuerff (Nashville, TN)
Jeff & Lynn Tuerff (Franklin, TN)
Ben Walker (Kansas City, MO)
Walmart #3569, 12900 IH-35, South Service Rd. (Austin, TX)
Pay it Forward Friends
David C. Allen (Austin, TX)
David Escamilla (Austin, TX)
Clare Gillis
Teresa Labrie
Kami Power (Wichita, KS)
Molly & Ed Sharpe (Austin, TX)
David Sullivan (Austin, TX)
Tava Wilson
Helen Harden (Arlington, VA)
Maddox Insurance Agency, Inc. (Austin, TX)
Kenneth Willman (Seattle, WA)
Learn our history and tips
