
We said we would "never forget" those who perished on 9/11 and the compassionate heroes who helped us restore faith in humanity.
Inspired by compassionate Canadians on 9/11, our tradition began more than 20 years ago, on the first anniversary of the attacks. This year, our aim is to restore the kindness and unity the world witnessed in 2002.
To honor them, we need your help to perform at least 25,000 good deeds during #11DaysofKindness for the 2025 Pay it Forward 9/11 movement. Choose any 11 days in September to do at least 3 good deeds for strangers, asking each recipient to do the same. Don't forget to subscribe for tips and updates, and donate if you can here to fund our movement.
Will you encourage schools and businesses and others to join the movement?
Free activity toolkits are available here.
Pro Tip: Select the name(s) of one of the victims of the 9/11 attacks from this memorial library. Share their name with the recipient of kindness to keep their memory alive.
#NeverForget #payitforward911 #11DaysofKindness
Our Vision and Mission
Our vision is to help develop communities where harmony grows through individual "pay it forward" actions, and the ripple effect they cause.
Our mission is to promote random acts of kindness and compassion every September 11th to honor lives lost in the 9/11 attacks by performing three good deeds for strangers, asking them to pay it forward by doing the same and creating a ripple effect.
Donations help us distribute our new 11 Days of Kindness for Kids classroom activities and lesson plans for free to teachers, principals, superintendents and PTAs. For 2025, we hope to have 500 schools download these education tools which focus on social emotional learning skills.
For anyone under age 35, they are too young to fully understand what happened on September 11th, 2001 in the US. This year, we'll work to encourage students to ask their older family members to "Tell me your 9/11 story." As a society, we must learn from history, by remembering the victims of the tragedy and the helpers who gave compassion. We'll soon provide a form for anyone to share their own short story with recorded audio.
Special Thanks to Our Supporters




Pay it Forward Hero
Junkyard Dogs Productions
Irene Sankoff & David Hein
Trinity Wall Street Downtown Fund
DELL employees
Pay it Forward Champion
Tom & Alexia Maher, Austin
Brian & Jana Tuerff, Austin, TX
Greg & Jayne Tuerff, Nashville, TN
Jim & Julie Tuerff, Nashville, TN
Jeff & Lynn Tuerff, Nashville, TN
Kevin Tuerff, NYC
Pay it Forward Advocate
Christopher Bjornson, Washington, DC
Charles Duncan, Portland ME
Connor Farry, Washington, DC
Chris Gallin, NYC
Dennis Marshall, NYC
Matt Mingle, Warren Twp, NJ
Chana Odom, Westerly, RI
Garret Shields, Lake Ridge, VA
Ted Smith, Austin
Ben Walker, Kansas City, MO
Instagram Feed @payitforward911

People in all 50 US states, 2 territories and more than 15 countries have participated in
Pay it Forward 9/11 and 11 Days of Kindness.