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We said we would "never forget" those who perished on 9/11 and the compassionate heroes who helped us restore faith in humanity.

Inspired by compassionate Canadians on 9/11, our tradition began more than 20 years ago, on the first anniversary of the attacks. This year, our aim is to restore the kindness and unity the world witnessed in 2002.  


To honor them, we need your help to perform at least 24,000 good deeds for 2024 Pay it Forward 9/11 during our 11 Days of Kindness and Unity (Sept 1st-11th).

Register your commitment on our Global Map of Kindness (scroll down to the bottom of this page), and subscribe for tips and updates.

Will you encourage schools and businesses and others to join "11 Days of Kindness and Unity"(Sept 1-11)? Toolkits are available here.

#payitforward911 #NeverForget


Our Vision and Mission

Our vision is to help develop communities where harmony grows through individual "pay it forward" actions, and the ripple effect they cause.

Our mission is to promote random acts of kindness and compassion every September 11th to honor lives lost in the 9/11 attacks.

You're invited to perform 3 good deeds to strangers each September 11th, then ask recipients of good deeds to do the same to create a ripple effect.


Put your community's heart on the map
and pledge your act of kindness by clicking the blue button below. 

Give us 48 hours to add your heart to our map!

Don't see your pin after 48 hours? It's possible another kind person in your town has a pin on top of yours...

keep zooming in with the + sign (below right corner)!


Subscribe for Updates

Sign up here for inspiration, updates and reminders:

Thanks for submitting!


Special Thanks to Our Supporters

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Pay it Forward Hero
Ted Smith, Austin
Tom & Alexia Maher, Austin
Junkyard Dogs Productions
Irene Sankoff & David Hein

Pay it Forward Champion
Kevin Tuerff, NYC

Greg & Jayne Tuerff, Nashville, TN
Jim & Julie Tuerff, Nashville, TN

Pay it Forward Advocate
Christopher Bjornson, Washington, DC
Connor Farry, Washington, DC
Chris Gallin, NYC
Chana Odom, Westerly, RI
Garret Shields, Lake Ridge, VA
Brian & Jana Tuerff, Austin, TX 
Jeff & Lynn Tuerff, Nashville, TN
Ben Walker, Kansas City, MO
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Fact sheet
(click the image to download)

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