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We said we would never forget. Perform 3 random acts of kindness for strangers every September 11th to honor those lives we’ve lost on 9/11.

Paying It Forward

The pandemic has brought worldwide suffering and we encourage businesses, schools, houses of worship and nonprofits to join us in spreading kindness and compassion as a way to restore unity.

Learn about one of the 9/11 victims and dedicate your pay it forward action to their memory.

Organize teams to work together on pay it forward actions. Ask recipients of good deeds to do the same to create a ripple effect. Afterward, bring people together to share inspiring stories.


Our Mission

Watch this 1 minute video and see why this matters.

In 2002, American Kevin Tuerff began an annual tradition to honor the lives lost in the 9/11 attacks, and also pay tribute to the heroes of Newfoundland, Canada, who showed the world their kindness in 2001. The town of Gander, population 9,000, took care of him and nearly 7,000 other stranded airline passengers from 90 countries for five days when US airspace was closed.


Pledges to Pay It Forward...
Put your community's heart on the map


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